Vamp |
Release: 2025
Industry: Influencer Marketing Customer Audience:
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Vamp is a marketplace and workspace, for Brands to connect with Content Creators and run marketing campaigns together.
Digital marketers who are keen to work with influencers to promote their products can create and publish a recruitment brief, review and select potential talent, collaborate and iterate on deliverables, and track the success of their social media content. Founded in 2015, Vamp emerged and grew with the influencer marketing sphere itself. They began as a creative agency who managed campaigns end-to-end, including all aspects of creator handling, content delivery, and performance reporting. This included building out a robust technical toolkit to support the internal team's activities. By 2025, they had new leadership, and were ready to take this platform outdoors, and tap a new segment of self-service customers. As the Head of Product (and first official Product person on the team), my role was to collaborate with the CEO and CTO and identify our path to market. This began with an audit of internal processes, to understand where and how the team was patching the gaps outside of our bespoke tools— this allowed us to understand what we would need to cover for our customers who may not have the same workarounds. From there, the challenge became one of priority— understanding which elements our earliest adopters would need most, to get onboard. A savvy digital marketing agency would be shopping for tools to optimize efficiency, and execute on specific activities they did not want to handle in-house. As client-managers in their own right, they would likely be masters of budgeting and reporting already, but would be looking to us to handle complex accounting headaches like Creator payment disbursal. This allowed us to prioritize the roadmap by separating showstoppers from nice to haves, and to focus our value proposition to appeal to the segments we could reach first. |
Here are a few case studies of my work at Vamp
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